diff --git a/octodns/provider/cloudflare.py b/octodns/provider/cloudflare.py
index db937e5..0f5c6cf 100644
--- a/octodns/provider/cloudflare.py
+++ b/octodns/provider/cloudflare.py
@@ -239,11 +239,13 @@ class CloudflareProvider(BaseProvider):
     def _data_for_SRV(self, _type, records):
         values = []
         for r in records:
+            target = ('{}.'.format(r['data']['target'])
+                      if r['data']['target'] != "." else ".")
             values.append({
                 'priority': r['data']['priority'],
                 'weight': r['data']['weight'],
                 'port': r['data']['port'],
-                'target': '{}.'.format(r['data']['target']),
+                'target': target,
             })
         return {
             'type': _type,
@@ -405,6 +407,8 @@ class CloudflareProvider(BaseProvider):
             name = subdomain
 
         for value in record.values:
+            target = value.target[:-1] if value.target != "." else "."
+
             yield {
                 'data': {
                     'service': service,
@@ -413,7 +417,7 @@ class CloudflareProvider(BaseProvider):
                     'priority': value.priority,
                     'weight': value.weight,
                     'port': value.port,
-                    'target': value.target[:-1],
+                    'target': target,
                 }
             }
 
diff --git a/tests/fixtures/cloudflare-dns_records-page-2.json b/tests/fixtures/cloudflare-dns_records-page-2.json
index b0bbaef..860b6c3 100644
--- a/tests/fixtures/cloudflare-dns_records-page-2.json
+++ b/tests/fixtures/cloudflare-dns_records-page-2.json
@@ -174,6 +174,56 @@
         "auto_added": false
       }
     },
+    {
+      "id": "fc12ab34cd5611334422ab3322997656",
+      "type": "SRV",
+      "name": "_imap._tcp.unit.tests",
+      "data": {
+        "service": "_imap",
+        "proto": "_tcp",
+        "name": "unit.tests",
+        "priority": 0,
+        "weight": 0,
+        "port": 0,
+        "target": "."
+      },
+      "proxiable": true,
+      "proxied": false,
+      "ttl": 600,
+      "locked": false,
+      "zone_id": "ff12ab34cd5611334422ab3322997650",
+      "zone_name": "unit.tests",
+      "modified_on": "2017-03-11T18:01:43.940682Z",
+      "created_on": "2017-03-11T18:01:43.940682Z",
+      "meta": {
+        "auto_added": false
+      }
+    },
+    {
+      "id": "fc12ab34cd5611334422ab3322997656",
+      "type": "SRV",
+      "name": "_pop3._tcp.unit.tests",
+      "data": {
+        "service": "_imap",
+        "proto": "_pop3",
+        "name": "unit.tests",
+        "priority": 0,
+        "weight": 0,
+        "port": 0,
+        "target": "."
+      },
+      "proxiable": true,
+      "proxied": false,
+      "ttl": 600,
+      "locked": false,
+      "zone_id": "ff12ab34cd5611334422ab3322997650",
+      "zone_name": "unit.tests",
+      "modified_on": "2017-03-11T18:01:43.940682Z",
+      "created_on": "2017-03-11T18:01:43.940682Z",
+      "meta": {
+        "auto_added": false
+      }
+    },
     {
       "id": "fc12ab34cd5611334422ab3322997656",
       "type": "SRV",
diff --git a/tests/test_octodns_provider_cloudflare.py b/tests/test_octodns_provider_cloudflare.py
index 735d95c..94a37f4 100644
--- a/tests/test_octodns_provider_cloudflare.py
+++ b/tests/test_octodns_provider_cloudflare.py
@@ -180,7 +180,7 @@ class TestCloudflareProvider(TestCase):
 
             zone = Zone('unit.tests.', [])
             provider.populate(zone)
-            self.assertEquals(13, len(zone.records))
+            self.assertEquals(15, len(zone.records))
 
             changes = self.expected.changes(zone, provider)
 
@@ -189,7 +189,7 @@ class TestCloudflareProvider(TestCase):
         # re-populating the same zone/records comes out of cache, no calls
         again = Zone('unit.tests.', [])
         provider.populate(again)
-        self.assertEquals(13, len(again.records))
+        self.assertEquals(15, len(again.records))
 
     def test_apply(self):
         provider = CloudflareProvider('test', 'email', 'token', retry_period=0)
@@ -203,12 +203,12 @@ class TestCloudflareProvider(TestCase):
                     'id': 42,
                 }
             },  # zone create
-        ] + [None] * 22  # individual record creates
+        ] + [None] * 24  # individual record creates
 
         # non-existent zone, create everything
         plan = provider.plan(self.expected)
-        self.assertEquals(13, len(plan.changes))
-        self.assertEquals(13, provider.apply(plan))
+        self.assertEquals(15, len(plan.changes))
+        self.assertEquals(15, provider.apply(plan))
         self.assertFalse(plan.exists)
 
         provider._request.assert_has_calls([
@@ -234,7 +234,7 @@ class TestCloudflareProvider(TestCase):
             }),
         ], True)
         # expected number of total calls
-        self.assertEquals(23, provider._request.call_count)
+        self.assertEquals(25, provider._request.call_count)
 
         provider._request.reset_mock()